![]() ![]() Tutorial to create your own team and participate in your 1st gameĪt the end of the onboarding, you have a good understanding of how to play Sorare, you have 11 free cards with players from your favorite clubs and… you have never heard of crypto or NFTs. Part III - What will Sorare look like in 5 years? Building the next global entertainment giant from Paris Part II - What are the key success factors behind Sorare’s success? Part 1 - What is Sorare? Digging into its product, model, history, and traction In this post, we will cover the following sections: With Alexandre, we tried to write the most comprehensive deep dive on Sorare to give the company the coverage depth it deserves. It’s a profitable company that has also spent most of the year with less than 20 employees. In 2021, it will generate €200m in transaction volumes and €100m in net revenues. Sorare is also a commercial success with 500k active users, 50k paying users (bought at least one card), and 200+ licensed clubs. It has created a unique category that has uncapped potential and Sorare has the potential of becoming a global entertainment giant. Sorare commercializes a weird product combining in a single experience soccer, NFTs and fantasy gaming. It’s also the fastest startup to reach a unicorn valuation in France - in less than 3 years. It’s the biggest funding round ever raised in the French tech ecosystem. ![]() In September 2021, it raised a massive $680m series B led by Softbank at a $4.3bn valuation.
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